Robijn

2024

How do you claim a spot in TikTok's search results? By turning data-driven search insights from Topic Tree into content that feels native to the platform.

As Creative Lead, I was responsible for bringing that strategy to life. From scripting to production, and from videography to editing, I delivered a TikTok-first content series. The result? Fourteen explainer videos featuring Shelly Sterk, positioning Robijn as TikTok's go-to laundry expert.